I apologise: I know it was only a fortnight ago that I was complaining about how its and it’s are constantly being misused. But this example is particularly offensive.
In the screenshot above, check the last two survey options. The first, “It’s really easy to book with this airline”, correctly uses it’s as the abbreviated form of it is. Yet the very next line reverts to using its in the sentence “I have to fly with them, its company policy”, where once again it’s would be the correct form.
The ultimate insult? The survey is from Qantas, which was also responsible for our previous example. I know times are tough in aviation, but hire some proofreaders, people! Apostrophes are important. Accuracy matters.
Incidentally, the ticked option also contains a grammatical error: it should read “I am a member of its loyalty program”, since we’re talking about a single airline. And “check-in” should be hyphenated.
Lifehacker’s Mind Your Language column offers bossy advice on improving your writing.