ALDI Mobile Admits Its ‘Unlimited’ Plan Was Never Unlimited

When ALDI Mobile changed the name of its “Unlimited” plan to “$35 Plan” last November, we suggested this was a good move to avoid incurring the wrath of the regulator, given the many limitations the plan included. It turned out the regulator was annoyed anyway, and now ALDI Mobile has signed a court-enforceable undertaking to make sure it doesn’t repeat that kind of behaviour.

ALDI Mobile operator Medion has signed the undertaking, which will run for three years, after the Australian Competition and Consumer Commission (ACCC) expressed concerns over how the original plan was marketed. In particular, the fact the plan was promoted as “unlimited” while including restrictions on the number of messages and amount of data that can be used each day was deemed by the ACCC to be likely to be misleading. The regulator has form in this area, having also taken TPG and Optus to court over the use of the word “unlimited”.

We still think ALDI Mobile’s offering is poor and that there are better-value prepaid deals out there, and that’s the case even if you don’t have much money to spend. But at least this means those plans should be described accurately.


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