According to analyst firm Frost & Sullivan, Aussies spent $617 million on online classified advertising in 2010, a growth of 22% on the previous year. But the most surprising element? That sum still only represents 35% of the total classifieds market, which is still dominated by print.
I honestly couldn’t tell you the last time I looked at a print classified ad — for any category where I might be looking for something, there’s going to be an online service that covers it. In some cases, that service might overlap with a print equivalent, but that’s increasingly not the case either (think Seek, think eBay).
While the online sector is growing and the print segment is declining, there’s obviously still some legs in it. In what areas (if any) do you find print classifieds more useful than going online? Share your insights in the comments.