In this short talk, writer, speaker and creative professional Scott Belsky discusses what he calls "idea plateaus" — the inevitable doldrums that follow the high you feel after coming up with a new idea — and how to avoid them.
Belsky points to idea plateaus as the reason "why there are more half-written novels in the world than there are novels". His simple solution: You have to make a plan, set up restraints and use other tricks — creating games, finding competition — to remain engaged. As he explains, rather than starting with an exciting idea and then plowing into execution, planning in this way provides much-needed short-term rewards that can keep you motivated.
I won't try summing it all up — just watch the talk in the video.
PICKED: Scott Belsky on How to Avoid Idea Plateaus [Brain Pickings]