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- Ignore The SEO Snake Oil And Build A Site People Find Useful
Gerry Harvey’s name is in danger of becoming synonymous with anti-internet ravings, but Harvey Norman does have an online retail presence in the form of its Harvey Norman Big Buys daily deal and general retail site. That operation provides some useful lessons for anyone thinking of moving into online selling.
Everyone and their dog has an opinion on how to perform “search-engine optimisation” (SEO) and make your online business more visible in major search engines; how do you distinguish the potentially useful tactics from the snake oil salesmen? The simple answer: put your energy into building a quality site rather than worrying about the search impact of what you have done.