Top Stories Deployment
In an idealised world, electronic marketing was supposed to be able to draw on detailed information about individual customers, sending you a message which exactly matched your interests. In reality, it’s apparently all that most companies can manage to correctly attach your name to a bog-standard email template.
One of the most fundamental questions facing any business looking to update its mobile strategy is this: should you let your staff choose whatever technology they like and offer to support it, or instead force them to pick from a more restricted list? Let’s weigh up the pros and cons of each approach.