Top Stories Deployment
A new report from the Australian Centre For Broadband Innovation highlights some of the ways in which high-speed broadband can be more effectively used by businesses. One key reminder in the Broadband Impacts And Challenges report? You can’t expect to turn a profit from new technology immediately upon its introduction.
Even if you’re convinced your business analytics project doesn’t fall into the big data category, it won’t simply be a set-and-forget task. As Qliktech CEO Lars Bjork points out, any form of analytics requires frequent tweaking to ensure you’re including the right data sources and asking the right questions.
Big data should be about solving specific problems, not just jumping on the technology bandwagon. Here are six issues to consider as you plan or refine big data projects.
This might seem a principle so obvious it doesn’t need stating. However, a survey of 330 Australian marketers found that 20 per cent were not tracking their investment in digital activities at all, and a further 14 per cent were running tracking but had no idea how they would use that information. In other words: one-third of them have moved into a more measurable environment and decided not to measure or act on anything.