One of my favourite terms, penned by Scott Adams - the creator of the Dilbert comic strip, is confusopoly. It's basically a market that is designed to obfuscate information from consumers so they can't easily compare services between providers in a market. The mobile phone market is notorious for this.
Tagged With mvno
While there are just four mobile phone network operators in Australia (you all know about Telstra, Optus and Vodafone but Pivotel is there as well, in remote areas), there are stacks of MVNOs who sell services on top of the networks built by the other operators. Moose Mobile is one of those MVNOs. And they've just signed a five-year deal to resell Optus' 4G services on top of their business selling refurbished handsets.
Woolworths hasn't wasted any time since announcing its intention to re-enter the mobile market last month: the new Woolworths Connect plans (using Telstra's older and slower 3G network) go on sale from next Monday. Here's what's on offer and how they compare (hint: you can still do better).
Woolworths' initial attempts at selling its own branded mobile plans using the Optus network ended with a quiet withdrawal from the market back in September 2013. Now it's planning to try again -- this time with Telstra.
ALDI Mobile is continuing its long history of reducing its data allowances while charging the same amount of money for its prepaid plans. From 1 April (no joke), its $35 prepaid plan will include just 1GB of data each month -- less than half the current 2.5GB allowance and just one-fifth of the 5GB it originally launched with.
In a year which has seen mobile providers Kogan Mobile, PennyTel and Red Bull Mobile disappear (and ALDI Mobile teetering on the brink), you could understand if Amaysim was a little nervous. But CEO Rolf Hansen tells Lifehacker that he's not worried about the rationalisation in the MVNO industry -- and why there are no imminent plans to add 4G to the Amaysim mix.
ALDI Mobile's plans keep offering less and less value. Last month it halved the data allowance on its 'Unlimited' Plan; now it has cut out the 'unlimited' part as well.
Live Connected keeps a relatively low profile, but is well regarded amongst some Lifehacker readers for its very cheap mobile phone plans. The company is now selling a limited range of fairly new phones on contracts as well as prepaid SIMS; how do those offers stack up? The short answer: better than much of the competition, but still not better than buying outright.
Chances are you think of Red Bull as an energy drink, but in the near future it will also be a mobile network brand (running on Vodafone). Adding more mobile options is generally something we're in favour of here at Lifehacker Towers, but we don't yet know anywhere near enough about this one to make a call on it.