If there’s one makeup technique that separates pros from amateurs, it’s complexion work. Convincingly faking perfect skin with makeup requires a working knowledge of colour theory, lighting, skin types and cosmetic formulations — not to mention a lot of experience.

Most people who wear makeup do so to look like a better version of themselves; "better" translates roughly to "prettier," which is almost invariably code for "younger." A fresh, youthful glow has long been the desired outcome of makeup application, and the recent explosion of highlighting means it's easier to achieve than ever.

Who says men can't use makeup and other beauty products marketed toward women? With the help of some nice people at a local makeup store (and my girlfriend), I found some items that even the manliest of men can use discreetly and comfortably. Trust me, the only thing people will notice is how good you look.

In beauty - as in fashion, food and politics - there's no such thing as an original idea. Makeup is just an assortment of coloured powders and waxes to smear on your face in a decorative manner; innovative formulations aside, that's all it will ever be.