big data

  • Forget Big Data, Think Fat Data

    One of the constant debates around big data is around how to connect together disparate data sources, some of which will be unstructured. But before you start worrying about that, make sure you’re fully utilising the structured data sources you already have.


  • How Big Data Is Changing Sport

    In sport we don’t just want to know who won. We now want to know how to replicate success and then improve on it. And to do this, we’re using data — and lots of it. The field of “big data” analytics has come to sport and athletics, with massive implications for sport as we…


  • Rogue Big Data Projects Probably Aren’t Big Enough

    Because big data implementations are often marketing-focused, they can emerge as “rogue” projects that aren’t centrally managed by IT. Not only does that pose a security risk, it also means that the projects aren’t likely to be drawing on a broad enough range of data to enable unusual insights.


  • How Big Data Can Help Fix Medical Research

    A recent paper in the British Medical Journal suggests that evidence-based medicine is in crisis. Evidence-based medicine is based on the practice of employing treatments that have scientific research that backs up their effectiveness. It is usually set against medical practice that is based on anecdotal experience or simply doing things because that is the…