The 50 Most Popular Websites In Australia [Updated]

The 50 Most Popular Websites In Australia [Updated]
Image: iStock

The analytics company Alexa has revealed the top 50 websites that Australians visit most. This handy chart breaks down the list into colour-coded categories. (As you’d probably expect, social media, search engines and porn all feature.)

Alexa’s website rankings outlines the sites Australians are visiting the most on a daily basis. Here’s the top ten:

  1. Search the web from Google Australia’s homepage.
  2. User-submitted videos with rating, comments, and contests.
  3. Enables users to search the world’s information, including webpages, images, and videos. Offers unique features and search technology
  4. A social utility that connects people, to keep up with friends, upload photos, share links and videos
  5. User-generated news links. Votes promote stories to the front page.
  6. A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-ShareAlike License).
  7. Auction sales with a focus on Australian buyers and sellers. Includes policies, search by product type, and links into the international site for additional listings.
  8. live: Search engine from Microsoft
  9. Twitter: Social networking and microblogging service utilising instant messaging, SMS or a web interface.
  10. Instagram: Photography and video social media website.

There has been some slight changes since we last ran this story, with Instagram and Twitter both edging into the Top Ten for the first time. Here’s the full list from back in 2016 (click to enlarge):

Interestingly, the entertainment website Diply managed to edge its way into the Top 10 last year, beating out such online staples as Twitter, Netflix, Instagram and Gumtree. Pirate streaming site is the 39th most visited site by Aussies. Only two porn sites made it into the top 50 – Porn Hub (at #23) and (at #50).

You can dive into the performance of each website in the top 50 here.


    • It is horrible. I would guess it is an automated ‘infographic tool’
      At least I hope nobody deliberately set out and thought that was a great way to represent data

      • I wondered if it was meant to be representative of “market share” so the different boxes reflected that (like WinDirStat does for directory sizes). But it doesn’t seem to have any bearing.

  • “Only two porn sites made it into the top 50 – Porn Hub (at #23) and (at #50).”

    xVideos not even in top 50
    If Livejasmin isn’t porn i’m not sure what is. Not to mention this is high ranking due to the ads on porn sites comes from twitter and is accessed simply by browsing
    office in top 50…what is office? If you are including office365 traffic in the results of course it’s going to be up there
    Same applies for Microsoft…windows updates are always hitting microsoft servers

    Also what is with the formatting on the graph? It’s retarded and doesn’t show anything besides a stupid way to list 50 websites.

  • surprised to see diply in top 10, that site is cancer. one page per point articles, click bait like its nobody’s business. good to see people vote with their attendance, or just dont give a shit about website design and content.

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