Wow. This has blown my mind
Today I learnt that KFC’s official Twitter account only follows 11 people on Twitter.
It was initially brought to my attention by this tweet:
.@KFC follows 11 people.
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
— Edge (@edgette22) October 19, 2017
Those people are incredibly important to the KFC secret recipe. Those people are the eleven secret herbs and spices.
You’ll remember that these five women were once known as Ginger Spice, Scary Spice, Baby Spice, Sporty Spice and Posh Spice.
They are the five spices.
But what really puts this incredibly clever marketing trick into truly mindblowing territory is the six gentleman they follow.
Athletes, writers, MMA referees.
They are the six herbs.
I’m struggling to deal with the brilliance of this. I can’t stop thinking about it.
This is how you take a pretty standard company social media account and elevate it to genius.