How I Succeeded: Xero Australia’s Trent Innes

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Trent Innes from Xero Australia.

Current gig: Managing Director, Xero Australia
Location: Xero Australia HQ in Melbourne
Current mobile device: Apple iPhone 6S
Current computer: MacBook Air
One word that best describes how you work: Energetic

What apps/software/tools can’t you live without?

Google Apps, Twitter, MapMyRun and Spotify.

What social network do you find the most useful?

Twitter, LinkedIn

What were the most important lessons you learned while growing your business?

Always hire the best person you can find — better than yourself. It is better to wait if you are not sure.

What has been the most surprising part of your business journey?

I still find it surreal and humbling that Xero has entrusted me to run and grow this business. I get surprised most days.

What’s your sleep routine like?

Generally in bed by 11pm and up early around 5am for a run and then do some prep for the day.

What advice would you offer to other businesses on how to succeed?

Keep focused with a simple plan. We tend to over complicate things, when fundamentally they are simple and need to be to inspiring and shareable with others. Never lose sight of your customers.

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