It was a single sentence in a press release. It read: "The general census is that this game is as addictive as Flappy Bird". My cries of horror could be heard from one end of Lifehacker HQ to the other.
Picture: Getty Images
This is something everybody should already know: consensus is broad agreement; a census is an official count or survey. They sound similar, but they mean entirely different things. Language has a habit of doing that.
I admit the sentence could have been worse. It might have featured a misuse of addicting. However, it's still a disgrace that someone was paid to send that sentence out. Accuracy matters.
Lifehacker's Mind Your Language column offers bossy advice on improving your writing.