When it launched back in March, Foxtel's no-contract streaming movies service Presto cost $19.99. From Sunday, that price will drop to $9.99 a month.
As well as cutting the price in half, Foxtel is also giving existing subscribers a free month using the service -- a sensible move, since otherwise it would make sense for those subscribers to cancel and then restart their subscription to access the cheaper price. In July, Presto added support for Chromecast and Android tablets to the existing PC, Mac and iPad options.
As Campbell points out over at Gizmodo, the price cut makes Presto potentially cheaper that Netflix in Australia by the time you've paid for a VPN service -- and it's a legal option. That said, Netflix offers a much broader range of content, with TV as well as movies, so I suspect many people will continue to pursue that route or illegal downloads.