Five Things Apple Could Improve in iTunes Radio

Five Things Apple Could Improve in iTunes Radio

Apple’s iTunes Radio — free streaming radio stations that can learn from your existing iTunes music purchasing habits — launched in Australia earlier this week. It’s a clever idea, but despite Apple’s reputation for obsessing over detail, there are some rough edges which could be smoothed off to make iTunes Radio a more pleasant experience.

Picture: Getty Images

These are the issues that have struck me while playing with iTunes Radio since its launch. None of them makes the service unusable, but some of them would be fairly easy to fix.

1. You Have To Use iTunes On The Desktop

Likelihood Apple will fix this: Under 10 per cent. iTunes is fairly central to how Apple runs media services, and the company wants you to have the option of clicking on songs you hear and buying them (ka-ching). That said, on iOS Music and the iTunes Store are separate apps. And Apple does have a separate Podcasts app, so the notion of breaking stuff out of iTunes isn’t completely foreign.

2. Customisation Is Too Fiddly

More annoyingly, these functions work completely differently depending on whether you’re listening to an Apple-curated station or a self-generated station based on a particular artist or genre. With curated stations, your only option is to add songs you like to an iTunes wishlist. The options to ‘play more like this’ or ‘never play this song’ aren’t available.

To access these options, you need to select ‘New station from song’ option under the ‘i’ button — and you’re not going to do that with a song you don’t like, are you?

Bottom line: Placing all the customisation options under the star (and not showing the ones you can’t access, rather than greying them out on iOS) would make for a much smoother experience.

Likelihood Apple will fix this: 30 per cent. Interface tweaks aren’t unknown in native iOS apps. Whether Apple cares will depend on whether people are listening mostly to curated stations or personal stations.

3. Lazy Curation

The lists for these stations are assembled by hands, but the curators have missed an obvious trick. When displaying album art, it almost invariably shows a greatest hits compilation, not the album the track actually comes from. This is lazy research and also poor business. The nostalgia kick is going to be a lot more profound if you see the cover of an album you owned back in the day rather than a cash-in compilation with generic artwork.

Likelihood Apple will fix this: 10 per cent. Search on iTunes is generally really poor, so it might seem like too much effort to actually locate the correct albums.

4. Shameless Self-Promotion

Likelihood Apple will fix this: 2 per cent. Promotional needs generally win out over user convenience.

5. No Support For Android

Likelihood Apple will fix this: Big fat zero.

How have you found iTunes Radio? Which features do you like, and which ones would you like improved? Tell us in the comments.

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  • It’s not 2001. The old ‘teh itunes is so bloated and slow, it crashes my 486!’ argument hasn’t been valid for at least five years.

    Sure, it lacks a bunch of features compared to Media Monkey (which is my main media manager) and the dork tinker cred of foobar (in case you are more interested in scripting than just playing music), but it does it’s job (putting stuff on my iphone and airplaying my 45k track library) and does it far better than any of the other options.

    That said, itunes radio is junk. I can’t see any reason for it to exist in a Pandora/RDIO world, and especially in a Spotify world. It’s a weak attempt to advertise music in the hope that you might click the ‘buy’ link.

    Possibly the worst implementation since Ping. Hey, let’s take [popular application], do a halfassed job of it and cram it into itunes and then act shocked when no one uses it!

    • I agree with the first half of your comment. iTunes does its job. I click play, it plays music. I add songs, it adds songs. Not sure what else I’m missing.

      iTunes radio is nice because it’s built into iOS. Sure, an extra app isn’t a big deal, but hey it’s included on my phone. I prefer it to Pandora as the top 20 playlist is a long more relevant than “Today’s hits” on pandora, which plays songs from 2-3 years ago.

      I don’t mind it so far.

  • Don’t get the itunes issue. It was crap years ago, but not really anymore. It does what its there for…

    Besides I’d rather prefer playing media off my iphone/ipad/atv/stereo dock than on a pc. Itunes radio works off all of them.

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