BlackBerry Looks To MDM For Its Future

Exactly which direction BlackBerry will pursue in the near future remains unclear. However, the signs suggest that it plans to focus even more heavily on mobile device management (MDM).

In his first major statement since taking over from Thorsten Heins, who resigned earlier this month after plans to take the company private fell through, CEO John Chen said this about Blackberry's future technology direction:

We have begun moving the company to embrace a multi-platform, BYOD world by adopting a new mobility management platform and a new device strategy. We are also leveraging our tremendous assets, including BBM, our network and QNX. While we are proud of these accomplishments, we know there is more work to be done.

Listing mobile management first ties in with the broad suggestion throughout this year that BlackBerry wants to concentrate enterprise customers, historically its strongest area. The challenge there is that in the bring-your-own-device (BYOD) era, merely selling devices to businesses is tricky. Focusing on MDM could make sense, but that's also a highly competitive field.

BlackBerry is also remaining active in other fields. Yesterday it launched a presentation editor for BlackBerry phones, and its ports of BlackBerry Messenger to Android and iOS have been relatively successful after its initial botched launch.


Comments

    MDM is only one aspect of BYOD management. But what about helping IT staff support a wide range of devices, or ensuring that employees can connect to their work applications?

    What's needed is a way to deliver applications to all types of devices while minimizing hassles for IT. For example, Ericom's AccessNow HTML5 RDP client enables remote users to securely connect from iPads, iPhones, Android devices, Chromebooks and more traditional laptops and PCs to any RDP host, including Terminal Server and VDI virtual desktops, and run their applications and desktops in a browser. AccessNow doesn't require any software installation on the end user device – just an HTML5 browser, connection and login credentials. An employee that brings in their own device merely opens their HTML5-compatible browser and connects to the URL given them by the IT admin.

    Visit http://www.ericom.com/BYOD_Workplace.asp?URL_ID=708 for more info.

    Please note that I work for Ericom

Join the discussion!

Trending Stories Right Now