Showrooming — checking out goods in a physical store and then buying them online instead — is a common phenomenon, even if it annoys shopkeepers. Do you do it?
Photo by Mack Male
For the uninitiated, “showrooming” refers to browsing a physical retail store to get your hands on devices or an in-person demo before going home to purchase the product online. Online stores can often provide a better price than brick-and-mortar stores, but the downside is you can’t get a feel for your gadget before you spend money on it. Showrooming allows you to find out before you spend, but irritates retailers who put in all the effort and get none of the benefit. One Queensland specialist retailer even took to charging people for browsing to try and stop people showrooming.
So we’re wondering: Do you take part in the practice? And what could a retailer do while you’re in their store to convince you to buy right then and there instead of purchasing online? Tell us in the comments.