Qantas Asking Customers To Define A Reasonable Price For In-Flight Internet

Qantas Asking Customers To Define A Reasonable Price For In-Flight Internet

Qantas has been running seemingly endless trials of in-flight mobile network and Internet access, but to date the only in-flight service it has actually offered is SMS on international flights. But it looks like things might finally be moving, with the airline sending out a customer survey to gauge interest in the service — and ask how much people are willing to pay for it.

A current Qantas survey sent to members of its customer experience panel asks for details of which devices are used on its flights, and which online services would be of most use onboard. The most interesting question is an entirely open-ended one:

How much would you be willing to pay for connectivity services per domestic flight, regardless of flight time?

No-one was anticipating that Qantas would offer in-flight access for free, but it’s interesting that it hasn’t simply decided to copy the pricing models used in the US, where in-flight Wi-Fi is now very much the norm. How much would you pay for in-flight Internet? Or would you rather got on a plane guaranteed to be free of people saying “I’m on the plane” loudly? Tell us in the comments.


  • I think $10 would be reasonable to have internet capabilites on domestic would be reasonable as long as it wasn’t timed (ie the whole flight not for 30mins etc) I couldn’t justify it on flights like sydney –> canberra but might work for business people. Would drive me mental to allow people to make calls, but sms I could handle

  • Yeah, $5 for Domestic and probably $15-20 for an International flight, presuming it was better-than-dialup speed. If it’s painful/email only speeds, I wouldn’t bother.

  • I agree. $10 seems fair for an east coast domestic flight. Sydney – Tassie or Brisbane to Melbourne etc. If you want to in flight Foxtel it costs around that I think, so I feel its comparable. As others have said though, as long as its decent internet. I wouldn’t bother if it was so slow it would annoy me.

    I’m not sure I would want voice calls however. Planes are noisy enough without people shouting over the engines.

  • I think I’m in the minority here… I don’t need to be connected for that hour or two – it’s almost a treat to not be online.

    I wouldn’t pay for phone calls, I don’t need that either and others chatting would irk me. If the studio needs me they can wait; if the world is ending… so be it.

    Decent TV? Yes please, long haul without a decent movie or TV selection is no good; I’ve also got a small person who travels with me often and the TV is a big treat.

  • Yeah for an international flight, $10 would be very nice. It would be even better if that could be paid for at the counter instead of in-flight.

    And it would have to be untimed too. I wouldn’t want to pay $10 an hour or even $10 for five hours, as I get bored quickly and sleep at random times.

  • If they are trying to hold on to the corporate market they should just hurry up and beat Virgin to it… Up $10 for any domestic flight seems reasonable and comparable to US offerings. Complimentary to Business Class passengers and Gold/Platinum FF regardless of travel class.

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