Seven's 4G Plans For Perth Not Such Great News

flying-out-of-perthWhile it's good to know that Perth will be getting another mobile broadband option next March with the rollout of a 4G service, it's not quite time to throw a party and ditch all those 3G USB modems.

Picture by Wikimedia Commons

The 4G service (utilising the WiMAX standard) will be rolled out by Channel Seven, which already owns the Unwired service that operates in Sydney and Melbourne, though it will go under the alternative brand name of Vivid Wireless. Lack of broader coverage has meant we've generally ignored Unwired when looking at 3G broadband options, and to be honest the same logic applies to the Perth plan. While it's refreshing to see a service start somewhere other than the two biggest capitals, the fact remains that a single-city option is pretty much pointless for travellers, and will generally only be useful for locals if it's both cheaper and faster than existing ADSL services, which seems unlikely.

Analyst firm Ovum also points out that this limited rollout is a lot more constrained than previous boasts by Unwired that it would roll out a nationwide WiMAX network, and the new branding won't help attract customers, noting "competing against three other established and strong mobile broadband operators (Telstra, Optus, and Vodafone/3) will prove extremely challenging". 3G broadband is a fast-growing market, but we'll need to wait until March to see if Vivid can join that party.

VIVIDWIRELESS Announcement [PDF link]


Comments

    So a city with just over 1 million people wil have better services than Sydney.....this shows how badly managed NSW is.

      What a stupid comment. What has this to do with the "running" of NSW? Are you saying that Seven is badly run for doing this in Perth

      And you missed the part where it says "the Unwired service that operates in Sydney and Melbourne." Utterly useless comment.

      Perth's population is actually closer to 2 million if you want to be pedantic.

      Jason.

    How much faster will 4G be compared to the existing 3G. They also note unlimited plans.

      Google spat this out:
      "The Seven Network has funnelled $50 million into a new subsidiary named Vividwireless to launch a fourth generation (4G) wireless broadband network capable of internet speeds up to 10 times faster than current 3G networks."

      and also...

      "...Vividwireless would be in excess of 20 megabits per second with average speeds hitting at least 4Mbps."

      "Perth was selected as the initial location because it was a market under-served by broadband infrastructure."

      Source: http://www.australianit.news.com.au/story/0,25197,26020348-15306,00.html

      Hooray for being the small, overlooked cousin! It might just pay off yet! (if you have never been here, 3G seems like it was set up by a bunch of two year olds on drugs)

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