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Use Anniversaries To Sell To Existing Customers

Small business owners are always on the lookout for new customers but often they can generate more profits by looking at their existing client base. One way to do this is by taking advantage of anniversaries for a previous purchase a customer has made.

Budget 2016: Your Questions Answered

This year’s federal budget is one day away. A few weeks ago, we asked readers to send us their questions on the budget – we wanted to know what you’re interested in to help inform our coverage. We thought we’d look at what we know so far about the questions asked and provide some context before tomorrow evening.

The Repair Tech's Corner Workspace

Mark Jordan‘s workspace is clean, tidy, and actually looks like someone gets work done in it — mostly because Mark is a a PC technician and uses the entire area to the left to repair and maintain client systems. That doesn’t mean his primary setup is anything but good-looking though.

Do Sex And Violence Actually Sell?

Sex and violence — simulated or otherwise — are two cornerstones of Western entertainment. However, recent research suggest that the old advertising maxim ‘sex and violence sell’ may actually be bad for business.

Why Windows Phone Might Not Be The Best Choice For Your Business

For many Australian businesses, Windows Phone is the employee device of choice due to OS familiarity, sophisticated security and attractive pricing. However, if you’re in the market for a new fleet of handsets, Microsoft could be a riskier option than you think. As this chart shows, overall sales of Windows Phone devices has shrunk every quarter since 2015.

How I Succeeded: Digital Jungle's Dr Matthew McDougall

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Dr Matthew McDougall from Digital Jungle.

Are You Cut Out For The Entrepreneur Life?

There are many people who want to quit their ‘9-to-5’ jobs to become their own boss so they can set their own work hours and agenda. This kind of freedom is appealing and it motivates people to strike out on their own and become entrepreneurs. But if you think working for yourself will be easy, startup mentor Jon Westenberg is here to give you a reality check.

How Channel Nine Killed Quickflix, Australia's Streaming Pioneer

Quickflix became the first victim of the streaming wars in Australia this week, announcing it is in voluntary administration, a move many anticipated. The company founded in 2003 by CEO Stephen Langsford’s garage in Perth, was originally an online DVD rental service where customers paid a flat fee to have an unlimited number of DVDs delivered to their door — just like Netflix in the US.

Ask Customers For A Reason When They Ask For A Discount

You can’t blame customers for driving a hard bargain but sometimes it’s hard to say no when they ask for a discount for your goods or services. Often you don’t want to refuse as it may damage an existing relationship. One way to approach this situation is to ask your customer why they want a discount in the first place.

Australia's Own Streaming Service, Quickflix, Is Going Under

Since late 2011, Quickflix has been a quiet performer in Australia’s increasingly crowded subscription video on demand market, with an all-you-can-stream video option as well as rentals of TV and movies alike. Long before that, it was a DVD mailing rental service, founded back in 2002. Today is another big bump in the road for Quickflix, though, and it may well be the last: the company has been placed into voluntary administration and might be dismantled.

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