Small Business & Startups

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Dr Marcus Tan, founder of HealthEngine.

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So you've decided to start a business and you have a great idea for it. Awesome! Now the hard part is trying to pick a name for it. The name is one of the first things potential customers will interact with and could make or break a business. Here are a few things to avoid when picking a name for your small business.

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Andreas Fouras, founder and CEO of 4DX.

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Back in June 2016, Twitter released a standalone app called Dashboard that lets small and medium businesses (SMBs) track and communicate more efficiently on the social media platform. The product was launched in beta and was only available to US businesses, but it was expected to be released globally later down the track. Looks like that's not going to happen after all. Twitter has decided to kill off Dashboard.