Amazon has officially launched in Australia. It's a moment retailers in Australia have expected and now that it's finally here they are out of excuses to be ready. There will be plenty of complainers, saying Amazon's vast resources and lower costs give it an unfair advantage.
Those who think they can't compete probably won't. Aussie retailers have lots of advantages over the American online juggernaut - they just have to take some time to see them and take advantage.