I attend a lot of technology events and participate in lots of roundtable events and panel discussions. And I get to tick off every item on my buzzword bingo card at every event. But, over the last year a new term has been permeating discussions. Digital transformation has become a common theme in everything from online services to security to marketing. Well, I'm calling it now. Like "big data" a few years ago was really just "data" attached to a hype machine, "digital transformation" is really just business as usual.