cognitive biases
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Use the ‘Von Restorff Effect’ When Studying Difficult Concepts
Memory is incredibly complex, which is probably why it’s been studied and researched so much—and why researchers who make big discoveries about how it functions get phenomena named after them. A great example of this: the Von Restorff effect, which refers to our brains’ acuity for remembering distinctive pieces of information over more uniform ones,…
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The Psychology Of Why We Make Irrational Decisions
Why is it that we often ignore hard data and go with our gut when making a decision? It’s especially true when it comes to estimating the probability of something. Are our brains just really mediocre when it comes to numbers or is there a reason for our misguided instincts?
