artists

  • Here’s Why It’s Beyoncé’s World and We’re Just Living in It

    Here’s Why It’s Beyoncé’s World and We’re Just Living in It

    As Rolling Stone wrote last month, “for at least the past decade, Beyoncé Giselle Knowles-Carter has been the world’s greatest living entertainer.” The African-American pop star has reached single-name fame status like other mega pop stars Madonna, Cher, Britney and Adele. Her long-standing and extremely successful career within girl group Destiny’s Child (1990-2006) and as…


  • Whether You Like It or Not, TikTok Has Changed the Music Industry

    Whether You Like It or Not, TikTok Has Changed the Music Industry

    “Tik-a-Tok-a-Who?”, was Adele’s response to her management’s suggestion to promote her music to younger audiences on Tiktok, the video-sharing platform owned by Chinese company ByteDance. “If everyone’s making music for the TikTok, who’s making music for my generation?”, she asked. Adele might resist, but the platform has nonetheless been popularising and promoting her song Easy…


  • How To Turn Your Hobby Into A Career

    If you turn your hobby into your job, you might end up with a fulfilling and lucrative career — or you might go broke and ruin your hobby forever. Turning a hobby into a job doesn’t mean flipping a switch labelled “make money.” It takes years to ramp up, and you need to make and…