Kik Messenger is a popular messaging platform used by about 15 million people each month. And that makes it a place that can be leveraged into a marketplace. From its humble beginnings as a way for Blackberry, Android and iOS users to seamlessly message, it is trying to broaden its horizons as it has been overtaken by WhatsApp, Facebook Messenger and others. The next addition to the Kik platform will be a cryptocurrency called Kin.
While Bitcoin gets most of the headlines when it comes to cryptocurrency - I saw a local florist on the weekend with a "Bitcoin accepted sign in the window - it's not the only game in town.
Kin will be built on the Ethereum platform.
The company says "We’ve reached a worrying point in the evolution of the internet: more and more of our everyday digital activities – from talking to friends to ordering food to sharing photos – are controlled by fewer and fewer companies".
Their hope is that Kin will spawn the creation of a bunch of new services that are free from the Google/Facebook hegemony.
There's more information at the Kin website if you're interested in learning more.