Google has revealed the latest versions of their AdWords, DoubleClick and Google Analytics tools at their Marketing Next event. The updates have been designed as a result of user feedback and include changes to the AdWords overview page, better bidding tools for DoubleClick and other enhancements.
With mobile becoming an increasingly important ad channel for marketers, the new tools are designed to optimise the way ads are displayed and to deliver improved reporting. For example, if one person sees the same ad across multiple devices, they won;t be double or triple counted.
According to the Google Analytics blog the new tools will all be available by the end of this year.