The Most Common Reasons Apple Rejects Developers From The App Store

A frequent complaint from developers is that Apple will reject apps from the App Store without providing a detailed explanation of why. A recent update to Apple's developer site highlights the most common reasons for rejection — a lack of information about apps is at the top of the list.

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Apple has long offered guidelines which developers have to follow when submitting apps. What's new on its guidelines page is a chart of the most common reasons why apps are rejected:

As the chart highlights, the top 10 issues account for more than half of all app store rejections. The biggest problem is simply "more information needed", which reminds us that the process of documenting your app for submission is just as important as the app itself. After an extended coding binge, it can be tempting to only provide minimal information before submission. However, Apple doesn't care if your app is rejected — there are already more than 1.2 million on offer.

The most "Apple-like" reason is the focus on interface design: "Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected." From a consumer point of view that's a welcome approach. For Apple, it's also a way of subtly discouraging the use of Android-like elements — no surprise given Android's overall dominance.

Apple [via Business Insider]


    I had problems with apple rejecting an app because it contained links to online betting shops, which is illegal in the USA, but I was only releasing the app in Australia, where there are no such issues. The reviewer I got didn't seem to understand that. In the end I took out the links. Then released an update a few weeks later with the links back in... Passed no problems.

      Highlighting the flaws in their system.

      "Apps that exhibit bugs will be rejected" - apps will pretty much always have bugs, haha.

        Every operating system always have bugs... regardless.

    I had issues releasing an app because the audience for the app was too small, and the app was too niche.

    Apple also blocks apps with a collection of links, web clips, content aggregators and all apps that fail to offer lasting value. We buy Apple because of its hardware intuitive. They will still produce bugs but they jump fixing it or denies it.

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