How Quickly Is Your Storage Doubling?

How Quickly Is Your Storage Doubling?

The average business is doubling its storage requirements every four years. Where does your workplace sit relative to that figure?

Storage picture from Shutterstock

Microsoft vice president Brad Anderson quoted that figure during the opening keynote for Microsoft Management Summit 2013 earlier this week. “Most organisations are doubling every for years,” he said. “For some, it’s more like two years.” For Azure, Microsoft’s public cloud offering, the pace is even quicker, with capacity doubling every six to nine months.

Your workplace is unlikely to be expanding its storage at that clip, but expansion is the norm. How fast are your workplace storage needs growing? Is that an easy area to get investment, or are you still enforcing email storage quotas? Tell us in the comments.

Lifehacker’s World Of Servers sees me travelling to conferences around Australia and around the globe in search of fresh insights into how server and infrastructure deployment is changing in the cloud era. This week, I’m in Las Vegas for the Microsoft Management Summit 2013, looking for practical guidance on deploying and managing Windows servers.


  • It depends what you mean by storage – we, as with most companies still utilize high density tape backups (LTO4) at a rate of about a tape (~1.6TB) per month for incremental backups within our local office, but have not had to increase our hard drive storage (about 10TB) in probably a year now.

    • I also don’t like how you say “Is that an easy area to get investment, or are you still enforcing email storage quotas?” as though somehow quotas are the enemy, and instead we should just buy more storage infinitely.

      With 4-5 users within just our office alone, and 40-50 nation wide with mailboxes over 5 gigs, often pulled over corporate VPN’s roaming with 3G/4G access.. I can safely say no, email quotas are fine. You simply cannot trust people to send what they need to people (shared network locations, people cmon..) or to only keep a reasonable time frame within their mailbox rather than in an archiving system such as Symantec Vault (which is a piece of crap, I do not recommend this product to anyone).

  • Our total data usage is probably increasing at about that rate, but our actual vital data is not. Our storage is mostly increasing due to ever-increasing software size, separating services out onto dedicated VMs, and employees quietly storing many gigs of music/movies/personal photos to their profile.

    Our key work data is surprisingly small – our current customer database and a few decades of historical records, payroll, financial data etc all compresses down to 20-30gb together.

    We run redundant storage, backup about 800gb to tape a night, but if it comes down to it we can fit the most important stuff on a $20 thumbdrive.

  • I wouldn’t worry about it too much, we are on the cusp of using graphite chip sets and artificial DNA coded in trinary to harness countless zettabytes of data . Last I saw R&D managed to fit 2.2 petabytes on a space the size of a fingernail.

    Storage costs will surely drop once production gets into full swing. Consolidation of data into a device that size may mean the end of data centres.

    “researchers think their system might be able to store the roughly 3 zettabytes (a zettabyte is one billion trillion bytes) of digital data thought to presently exist in the world”.

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