Marissa Mayer Is Right: Why Your Company Needs You In The Office

Marissa Mayer Is Right: Why Your Company Needs You In The Office

Last week, the media went into overdrive when Marissa Mayer announced that Yahoo was doing away with telecommuting and insisting that employees come into the office and work cheek-to-cheek — or cubicle to cubicle — with their co-workers. The reactions to the announcement have been fairly typical.

Collaboration picture from Shutterstock

On the one hand are articles with pictures of “workers at home” beavering away at desks that seem too clean, and expressing outrage as to how such a decision ignores all the value created by giving people the freedom to work at home or in the neighbourhood coffee shop. Invariably, these articles include criticisms of the move by other CEOs, such as Richard Branson, who consider them out of line with modern workforce practices. The usual evidence touted by HR types, that firms that embrace workplace flexibility have higher satisfaction ratings and lower turnover, is invariably part of the discussion.

But a number of articles argue that a ban on telework is no big deal — or that it could be beneficial. These articles point to the importance of face-to-face contact and the serendipitous nature of innovative collaboration. Many point out that few telecommuters working in major corporations spend the majority of their time in the home offices, as most of the individuals supposedly being more efficient at home are contractors to companies rather than full employed with a single company.

But what few of these articles discuss is whether there is any value for a company in having fully employed managers and staff operating in isolation for the majority of their working time. Of course, there are situations where working away from the office is necessary and efficient. There are distractions to be ignored when concentration is necessary to complete a project or task and being away from the office increases the costs to others from distracting you. However, the whole point of having individuals working together implies that there are compensating benefits to co-location. So what is the evidence?

First, it turns out that to get the benefit of working effectively with others you need to be quite close to them. For example, studies in laboratories and technology companies show that the probability of interaction drops to virtually zero at a distance of about 30 metres. This suggests that if you are on the other side of a building floor (or on another floor altogether), the likelihood that you will interact someone in those locations is nil on any given day. Hence, one conclusion is that if I, as an employee, am unlikely to interact with these people, why can’t I not interact with them from home?

Organisations know this and structure interactions to counter this effect. As strange as it may seem, open-plan offices and all those distractions telecommuters complain about are actually meant to counter this problem of organisational distance. While it sounds “modern” to argue for workplace flexibility, the reality is that successful modern corporations are not just exploiters of knowledge, but explorers and creators of knowledge. Such creation activities cannot and do not arise from individuals operating independently at a distance.

Second, telecommuting is little more than a form of outsourcing. The best value from removing employees from the corporate prison will arise with those individuals who are least effective or least necessary to increase the value of those around them. In other words, telecommuters may be very efficient at what they do — indeed, maybe more efficient than a cubicle-bound drone. But what telecommuters are not good at doing is making other people more efficient or innovative.

Indeed, this is the logic behind outsourcing. If a “module” from a value chain of activities can be removed and contracted to someone who specialises in certain tasks and then do this in a market-based transaction then it certainly makes sense to do so. “Output” is simply plugged into the outsourced module. Outsourcing also is enhanced when there is a clear measurable output and all one is concerned about is making sure that the output meets quality, time and price specifications.

However, what one would want to keep in-house is the sharing of tacit knowledge between employees, which often occurs when employees interact face-to-face. Unlike an outsourcing agreement, it is difficult to assess the market value of these interactions.

A group working together in proximity can meet a corporation’s goals in a way that cannot be replicated by aggregating the efforts of individual actors. Unfortunately, these effects are less predictable and harder to manage and, hence, the outputs cannot really be measured easily. This is why managing the “inputs” — the employees — is so important. For example, I keep my PhD students close to me on a daily basis because the plethora of small interactions I have with them have far more value to them than a single formal meeting.

These points together highlight why being in proximity to your co-workers matters, particularly in knowledge-intensive activities. The burden of proof of the value of an employee in this world is not that you are more efficient, but that your proximity to others makes them more efficient.

Timothy Devinney is Professor of Strategy at University of Technology, Sydney. He receives funding from the Australian Research Council. The ConversationThis article was originally published at The Conversation. Read the original article.


  • Interesting article. However, I’d like to point out that, as most people know, there are no hard and fast rules about productivity and creativity of workers in either place – at the office or at home. The reality is very much based around each individual’s particular job / tasks at a particular time and what makes sense overall. A good manager will use their discretion. Some jobs don’t lend themselves well to being away from the office for too long, whereas others do. For Yahoo to ban it outright is at best foolish, and at worst, dangerous – because it sends a terrible message to employees everywhere, and that is that some bosses are not willing to work with their employees to achieve the best balance of productivity and creativity AND allow flexibility. For those with legitimate needs for work flexibility, such as single mothers, this move is disastrous and will certainly put a lot of people off working for Yahoo, and any other companies that publicly ban telecommuting.

  • So what about all the people who work more efficiently in their own spaces, or simply by being alone (introverts)? I thought the whole idea in this ‘age of the internet’ was to decentralise, reduce commuting and thereby reduced pollution and wasted time in people’s lives.

    Some part of me wonders whether this is due to middle management being worried that they really will look useless if there are no people around, and it’ll be obvious that they’re not able to justify empire building or the pretense of doing something anymore.

  • This overlooks – or underrepresents at least – the reality of modern workplaces. Virtual teams are commonplace – co-located teams are becoming a rare thing, while hot-desking and hotelling are a frequent practice as office space becomes more and more expensive. Only a career academic would argue that this isn’t the case.

    I can pretty much guarentee that Professor Divinney’s PhD students also do a significant amount of work while not at UTS (in fact, given the amount of post-grad research space available for PhD students at UTS, it’s unlikely you could find a place where they could all sit and study at the same time anyway).

    Then there’s the reality of how teleworking operates. I’ve never encountered an arrangement where the employee spends all – or even a majority – of their time working from home. The recommendations from the Federal Government’s public teleworking forum last year were that teleworking arrangements be between 1-2 days a week max. And that such an arrangement be scaled up from a trial of a less frequent arrangement to make sure it is appropriate.
    There’s also significant amounts of evidence that Professor Devinney’s “knowledge-intensive activities” benefit from team members mixing co-located and individual environments, to allow them to process knowledge individual then share the results collectively. Intensive and/or extensive co-location can have the opposite effect, as forcing teams to spend so much time in close quarters can lead to them hoarding their knowledge rather than sharing it.

    Yahoo’s blanket ban is as stupid as Professor Divinney’s support of it based on the (false) suggestion that most teleworking consists of officeworkers working from home full-time. It’s the kind of idiotic idea that can only come from detatched from reality CEOs or cloistered academics.

  • Don’t see the point of spending every day at the office. Always bugger about and casually chat to people throughout the day – if I did it at home I could structure my time the way I wanted and to get the work done in the way that suits me best.

    Yahoo can have all the people at the office, furrowing their brow about how to get out of their 10+ year slump since YahooChat became uncool. For the rest of us, work flexibility is crucial as redundancies and job mergers force companies to pay less and offer more incentives for that privilege.

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