A survey of 1,000 Australians by Optus suggests there are four main types of smartphone user: organisational freaks, work-obsessed professionals, social networking addicts and content creators. I strongly suspect that list isn't long enough.
Here are Optus' suggested (overly cute) names and the percentage of the Australian population the research estimates fall into that category:
- The Zookeeper (34%): Use their phone to manage schedules and activities, often across an entire family.
- The COP (Constantly Online Professional) (29%): Always contactable and often working in queues.
- The FOMO (Fear Of Missing Out) (24%): Constantly using social networking apps to stay up to date.
- The Social Creator (13%): Position themselves as experts by constantly using phone-based review apps and checking news.
I can think of at least three additions to that list:
- The customiser: The whole point of having a fun is to tweak every setting into oblivion. Using either Android with a custom ROM or a jailbroken iPhone.
- The games addict: Their phone is purely for playing games. Occasionally, it makes these confusing ringing noises.
- The bewildered dumbphone user: Talked into shifting by their partner/children/salesperson, they've never quite seen the point and they're annoyed at having to charge their device every single day.
Who would you add? Tell us in the comments.