A survey of 1,000 Australians by Optus suggests there are four main types of smartphone user: organisational freaks, work-obsessed professionals, social networking addicts and content creators. I strongly suspect that list isn’t long enough.
Pictures by Sam Pullara, Stan Dalone, deeuutee and Betsssssy
Here are Optus’ suggested (overly cute) names and the percentage of the Australian population the research estimates fall into that category:
- The Zookeeper (34%): Use their phone to manage schedules and activities, often across an entire family.
- The COP (Constantly Online Professional) (29%): Always contactable and often working in queues.
- The FOMO (Fear Of Missing Out) (24%): Constantly using social networking apps to stay up to date.
- The Social Creator (13%): Position themselves as experts by constantly using phone-based review apps and checking news.
I can think of at least three additions to that list:
- The customiser: The whole point of having a fun is to tweak every setting into oblivion. Using either Android with a custom ROM or a jailbroken iPhone.
- The games addict: Their phone is purely for playing games. Occasionally, it makes these confusing ringing noises.
- The bewildered dumbphone user: Talked into shifting by their partner/children/salesperson, they’ve never quite seen the point and they’re annoyed at having to charge their device every single day.
Who would you add? Tell us in the comments.
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