Choose The Best Font And Colour For Your Message

Choose The Best Font And Colour For Your Message

To get your message across in the best way, you’ll often need to consider not just word selection, but presentation too. So how do you choose the right font, font size and colour for your words? Here are some basic guidelines.

Although it’s impossible to distill a complete study of the art of typography in one article, design inspiration blog Fuel Your Creativity does have a few tips for styling your words. These may come in useful for important things like selecting a font for your resume or text colours and backgrounds for your website.

For example, it’s best to match the font to the job you want to get, avoiding quirky fonts like Curlz or Chalkboard.

For Wall-Street-type women [one copywriter and professional resume writer]goes for Didot and Wall Street guys Palatino with the headings in small caps. For the creatives it’s the suave Gil Sans, and computer geeks get Optima.

In terms of colour, the article advises thinking of it like colouring a room in your house: for inviting readers in to cozy up to your blog, select reds and oranges. Colours can be used to frame your text and backgrounds should contrast well with your font colour choices.

For best readability, keep your words large and leave lots of white space on the page.

Hit up the link below for more guidelines, or other resources like the previously mentioned So You Need a Typeface snarky infographic. You can also take a quiz at to get the answer to what font are you? Photo by FontFont

You Don’t Really Strike Me as an Arial: Selecting Font and colour for Your Words [Fuel Your Creativity]


  • I don’t have any of those fonts.

    For a long time I preferred Verdana for its sans-serif wide-open spacing and “roundedness”. Then I switched to Bookman Old Style when I realised it’s about halfway between Verdana and the (IMHO cramped, but very standard) Times New Roman.

    For me it’s important to be able to use my chosen font no matter the system that I or my recipients use. So I stick with the very standard fonts.

  • If you don’t know what to do, just use Helvetica. The neutrality of it allows it to be used in pretty much any situation. Of course, there are many more better typefaces. I like FF Meta (humanist font), but I tend to use different typefaces for different things.

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