Vodafone And 3 Merger Plans Offer Little Guidance For Customers

When the story broke that Vodafone and 3 were going to merge their Australian operations, I was on a plane. But coming late to the news hasn't made much practical difference, because in terms of the impact on current customers and future product plans — the two elements that are of interest to Lifehacker readers, rather than the fiscal mechanics of the deal — there's not that much to know as yet. Even assuming the deal gets approved, the long-term nature (24 months or more) of most contracts means that it will be a long time before there's any change for most customers. Our most consistent criticism of 3 has been its high roaming costs outside capital cities, which will probably disappear eventually. On the other hand, 3's super-cheap mobile broadband deals will probably also get subsumed into slightly more costly plans. Given Vodafone's dominance in the new joint venture, if you were in the market for a new phone or 3G plan, Vodafone might seem a better choice. But the ultimate guiding principle should be the suitability of the deal as it stands, not how it might change in the future.


Comments

    "Given Vodafone's dominance in the new joint venture" ? How so? It's a 50:50 merger.

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