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Being ruthless is defined as “having or showing no pity or compassion for others”. In this dog-eat-dog world, the line between what is morally correct and good business sense has been so blurred that most operators can’t tell the difference between right and wrong – or worse, simply don’t care. But do you actually need to be ruthless to thrive in business? If so, how far is too far?

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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Being ruthless is defined as “having or showing no pity or compassion for others”. In this dog-eat-dog world, the line between what is morally correct and good business sense has been so blurred that most operators can’t tell the difference between right and wrong – or worse, simply don’t care. But do you actually need to be ruthless to thrive in business? If so, how far is too far?