Being ruthless is defined as “having or showing no pity or compassion for others”. In this dog-eat-dog world, the line between what is morally correct and good business sense has been so blurred that most operators can’t tell the difference between right and wrong – or worse, simply don’t care. But do you actually need to be ruthless to thrive in business? If so, how far is too far?
Be careful who you step on image from Shutterstock
#1 The bigger they are, the harder they fall
Some people in the business would do well to remember this old adage, with their cold, and often frustratingly bad customer service. There’s a reason why the list of Fortune 500 companies keeps changing, with companies that have grown too big to care regularly slipping down the ranks as customers flock to friendlier pastures.
#2 Do unto others
One of the basic rules of business is that to grow a company you NEED to treat your buyers with care and respect. You want customers to be singing your praises to all of their friends, and to keep them coming back for more.
#3 You attract more flies with honey than vinegar
The same applies in personal business relationships. It’s ok to be determined, dynamic, and ambitious, (in fact it’s mandatory if you want to get ahead) but, unless you’re Donald Trump, not caring about the number of people you trample on the way up could actually be doing your career more harm than good. You may get the job, but you’ll be left isolated, with no support, and with people actively trying to sabotage your progress.
#4 What goes around, comes around
In business there will always be tough decisions, so it’s a good rule of thumb that if you treat your staff and business partners with respect, and acknowledge their hard work and achievements (and not just their failures), they will be happier, more loyal, and work harder and longer for you. Ultimately this means a more positive, productive and profitable workplace.
#5 Ruthlessness has its place
If you want to climb the corporate ranks there is one place you do need to show no weakness and no mercy: your schedule! Managing your time effectively is one of the hardest, but most rewarding things you can do at work. If you can fight the urge to get bogged down with emails, the internet and office gossip, your future in business is set.
Don’t forget:
- To grow a business you need to provide great customer service.
- Nice guys don’t always finish last.
- If you treat your staff well, they’ll work harder for you.
- You need to be ruthless with your time.
This article originally appeared on The Naked CEO
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