public relations

  • I’m Communications Consultant Susan McPherson, And This Is How I Work

    I’m Communications Consultant Susan McPherson, And This Is How I Work

    If Susan McPherson’s career has a theme, it’s that a business should make the world a better place. Her communications agency McPherson Strategies focuses on corporate social responsibility, and McPherson herself advises women-led startups such as Hint Water (where she’s also an investor) as well as in non-profits such as Girls Who Code and the…


  • What To Do If You Are Overheard Trash-Talking Your Colleagues 

    What To Do If You Are Overheard Trash-Talking Your Colleagues 

    Picture the scene: You’re socialising with co-workers and decide to let off a little steam by joking about how annoying Mary from accounts is. Maybe you even accompany your act with, say, an imitation of Mary’s mannerisms or voice. And you’re overheard. Mary is enraged and mortified; you wish you had stopped at two drinks…