Tagged With public relations

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Now that everyone has a blog and two podcasts, you don't have to be a rarified expert to field questions from a journalist, or to appear as a guest on a show. Talking to the media can be exciting but terrifying. What if they misquote you? What if they secretly want to do a hit piece on you? What if you're so boring that they cancel the show forever?

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The Equifax data breach, in which 143 million accounts were compromised and which might have years-long consequences for consumers, was historic in its scope and potential for damage. But it's also notable for how extraordinarily badly the company, at least from a public-relations standpoint, handled the fallout.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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Picture the scene: You're socialising with co-workers and decide to let off a little steam by joking about how annoying Mary from accounts is. Maybe you even accompany your act with, say, an imitation of Mary's mannerisms or voice. And you're overheard. Mary is enraged and mortified; you wish you had stopped at two drinks or maybe that someone had stuffed your head in the punch bowl before you got up a head of steam. What do you do?