There was a time when every other story on the TV shows that pass for "current affairs" was about bill shock. The stories were simple. Someone signed up to a mobile phone plan and when the bill arrived at the end of the month it was much higher than expected. The customer would would shake their fist saying the carrier ripped them off while the service provider said it was up to the user to make sure they understood the contract they had signed up for. Thankfully, there have been improvements but many people are still being hit with excess charges. However, it seems they just don't care as much.