The almighty recommendation algorithm works in mysterious ways, and not always for the best. If your Netflix homepage has become an echo chamber, a little change in perspective could help you find your new favourite movie.
Tagged With media
Business might be doing OK but you need to improve your profile. Or perhaps you have a great new product or service but you're not getting the market traction you expect because you're struggling to be heard or seen by the people who would benefit most from your creation. This is where some coverage in the media can help. But how do you get your story told? Here's what I've learned in my time working as a journalist.
Heather Dietrick used to run this place. Dietrick was the beloved president of Lifehacker US' parent company, Gizmodo Media Group, before leaving in 2017 to join The Daily Beast as CEO. In How I Work's tradition of interviewing our past and present colleagues, we talked to her about building a career in law and business defined by the US First Amendment.
You probably know that Michelle Wolf delivered the standard "roast" at the White House Correspondents' Dinner over the weekend and delivered some choice lines skewering the Trump administration and the media. From the reaction, you'd be forgiven for thinking that Wolf spent the entire evening mocking Sarah Huckabee Sanders' looks.
Twenty-two years ago, Maribel Perez Wadsworth started at the Gannett-owned Rockford Register Star, covering Illinois agriculture. Now, as president of Gannett's USA Today Network and Associate Publisher of USA Today, she oversees a long roster of local and national papers. Along the way, she's worked as Gannett's chief strategy officer, and as vice president of audience development and engagement. We talked to her about her daily schedule, her to-do habits and how she measures success.
Now that everyone has a blog and two podcasts, you don't have to be a rarified expert to field questions from a journalist, or to appear as a guest on a show. Talking to the media can be exciting but terrifying. What if they misquote you? What if they secretly want to do a hit piece on you? What if you're so boring that they cancel the show forever?
In the latest episode of Rick & Morty alternative The Simpsons, guest star Alison Bechdel describes her famous Bechdel test for films: Do two female characters have at least one conversation that's not about a man? Marge immediately brings up Homer, provoking Bechdel's FAIL animation, shown here in handy exploitable form.
If you've created a great app, built some nifty hardware or been involved in a great project, it's possible the media will find out and come knocking on your door looking for an interview. I conduct dozens of interviews each year and have spoken with some really interesting people and others who had a great product but couldn't convey their story. Looking back, there are some easy things you can do to be ready for your moment in the spotlight.