Tagged With cebit

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We live in a time when customers have an array of social media outlets to express their frustration about a company's goods and services. While it's never a good feeling to receive criticism, organisations can take this kind of feedback to improve on their own products. But this process doesn't just involve listening to customers. National Australia Bank (NAB) Labs head of human-centred design team Louise Long spoke about this topic at technology conference CeBIT 2016.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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We live in a time when customers have an array of social media outlets to express their frustration about a company's goods and services. While it's never a good feeling to receive criticism, organisations can take this kind of feedback to improve on their own products. But this process doesn't just involve listening to customers. National Australia Bank (NAB) Labs head of human-centred design team Louise Long spoke about this topic at technology conference CeBIT 2016.