In the world of online shopping, coming out on top in search results is a big deal. And if you’re the king of search, as Google is, and you have aspirations of being a major player in ecommerce then you could abuse your power in search to queue jump your competitors. The EU has found Google has been pushing its own products up in search rankings in order to gain what to says is an unfair market advantage. And it’s going to cost Google over AUD$4B in fines.