Over the course of a year I probably receive at least one press release each week from some company telling me they’ve been named by an analyst firm as a leader in their chose field or niche. Typically, the release will start something like "Company X has been named a Superhero in the Consultant’s League of Heroes for disarming bombs". But do these accolades even matter?
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Every business is peddling some form of goods or services and product managers are under constant pressure to ensure the success of the final offering. Product managers are tasked with overseeing the entire lifecycle of a product, from the development phase to when it becomes available to the public. There are a lot of things to consider when it comes to creating and selling a product and we have some advice for managers that want to up their game.