Elevator Pitch: Veromo

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Luscheyne Mellon, co-founder of Veromo.

In 128 words or less, explain your business idea.

Veromo’s business registration engine streamlines and automates most of the startup process for Sole Traders, Partnerships and Companies.

The NameFinder tool presents a complete snapshot of the availability of your ideal business name, matching the domain name and social media profiles in one flash. The OnceForm crunches up to 4 different business registrations into one super smart form. Our platform then takes care of the rest and we can get your new business up and running within 30 minutes.

How do you differentiate your business from your competitors?

Veromo is a fresh face to business registrations. Design thinking is at the core of our product offering. We evaluated every part of the start-up process to create a product that could set itself apart from our competitors.

We’re collapsing several forms and processes into one unified experience using business automation technology. Our NameFinder tool is unique in the market and really sets us apart from our competitors. This tool saves a new business owner hours of research time, verifying the ideal business, domain name and social media channels in one fell swoop. Our OnceForm combines 4 registrations into one and the Adminimiser stores all business registrations and documents in one place. At the end of the day, we save new business owners time using sophisticated automation processes so that they can get to market faster. We continue the journey with them, providing ongoing education and support because we recognise that entrepreneurship can sometimes be a lonely journey.

What strategies are you using to grow and finance your idea?

We secured an initial round of seed funding in April last year and we have just completed a second round of funding from a small group of investors which has financed our launch and current marketing activities. We’ve also made use of the R&D grant available from the Australian government, which was advantageous for our start-up. We’ve also submitted an application with Commercialisation Australia for a Commercialisation Grant, an initiative focused on helping start-up companies commercialise new technology.

What’s the biggest challenge facing your business?

We have a great team that are really committed. They really care about our business and see the enormous potential in what we are building. I’d say our biggest challenge is attracting more like-minded people to help us develop our product. I’m a firm believer that like attracts like. We have high cultural bars at Veromo. We’re looking for more than gifted developers to help scale and grow our platform; we’re searching for people who love getting elbow-deep in the mechanics of what it takes to turn a ground-breaking solution into a global product. In the “Ideas Boom” the market is fiercely competitive and this is a pressing issue for start-ups who are not only competing amongst themselves for talent but against big corporates who are on hiring sprees too.

How do you differentiate your business from your competitors?

Veromo is a fresh face to business registrations. Design thinking is at the core of our product offering. We evaluated every part of the start-up process to create a product that could set itself apart from our competitors.

We’re collapsing several forms and processes into one unified experience using business automation technology. Our NameFinder tool is unique in the market and really sets us apart from our competitors. This tool saves a new business owner hours of research time, verifying the ideal business, domain name and social media channels in one fell swoop. Our OnceForm combines 4 registrations into one and the Adminimiser stores all business registrations and documents in one place. At the end of the day, we save new business owners time using sophisticated automation processes so that they can get to market faster. We continue the journey with them, providing ongoing education and support because we recognise that entrepreneurship can sometimes be a lonely journey.

What one phone, tablet or PC application could you not live without?

It would have to be Slack.

What’s the best piece of business advice you’ve ever received?

There’s no point perfecting something that people don’t want. Launch and learn!


Want to see your startup featured in Elevator Pitch? Get in touch using our contact form.


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