New Woolworths And Coles Rewards Programs Compared

Who doesn’t love to get something for nothing? That’s the basic premise for retail rewards cards and supermarket giant Woolworths has stepped up the game in this department. It has unveiled a new rewards card program that gives out more points and more bonus goodies in a bid to compete with its biggest rival Coles. So which program gives you more? Here’s a side-by-side comparison of the two supermarket rewards programs.

Both the Woolworths and Coles rewards programs are used to entice customers to spend money at their respective supermarkets. Each offer cash rewards in the form of in-store credit as well as ways to earn points or miles towards air travel.

Woolworths’ new Rewards program has just been launched and one of the most notable changes is that there is no longer a minimum spend to earn points. Here’s how the two programs compare:

Features Woolworths Rewards Coles Flybuys
Earning points Every $1 spent at Woolworths, BWS and Caltex -= 1 point (excludes Tasmania and Star Mart) Every $1 spent at Coles, Target and Flybuys= 1 point. Spend $2 at Coles Express = 1 point (can also earn points from other partners)
Minimum spend None None
Cash rewards (spend in stores only) 2000 points = $10 2000 points = $10
Travel features Swap $10 cash reward for 870 Qantas points Earn 1 Guest Tier Mile for every dollar spent with Etihad Airways (up to 2500 miles per month. Bonus point options available.). 10,000 Flybuys points can be swapped for 4000 Etihad points

The Woolworths Rewards program is pretty straight forward while the Coles Flybuys scheme offers more bonus features and there are more partner stores that you can earn points with. So which one is better? It’s a matter of preference, really. At the end of the day, both rewards programs are free so there’s no harm in signing up for both.

Be aware that each of the programs has their own terms and conditions and products that are excluded from earning points. For the full details you should visit the Woolworths Rewards and Coles Flybuys websites.

Which supermarket rewards program do you prefer? Let us know in the comments.

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