Elevator Pitch: Danny Burrito

Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with James Jordan, founder of Danny Burrito.

In 128 words or less, explain your business idea.

Danny Burrito is an on-demand burrito delivery service GPS tracked to your door in 15 minutes. To deliver on this promise we have broken down food delivery and reformed it to create a completely new model. We will be utilising idle kitchen capacity throughout the city, found in cafes and restaurants outside their normal hours. This will create an instant network of food delivery outlets, focused on delivery only. Our delivery riders will be exclusively bicycle couriers, because they are the fastest and most sustainable method of delivery in the city. They will be connected to our customers via our app which allows them to contact each other but most importantly track the order right to the doorstep.

What strategies are you using to grow and finance your idea?

I won a competition for pro-bono PR work from pop up agency Jack + Bill and together with Pozible we kicked off a crowdfunding campaign with a $10K target. With this financial backing we plan to launch in January, from there we will spread nation-wide almost instantly because our startup costs are so low. We will be a real life viral business.

What’s the biggest challenge facing your business?

Our biggest challenge will be finding enough good bicycle couriers to keep up with the number of orders we are expecting! But we can do it, I’m not worried.

How do you differentiate your business from your competitors?

At the moment we are positioning ourselves as the only burrito delivery service in Sydney, not to mention we are tracked to your door in 15 minutes. Plus all our deliveries will be on bicycle.

What one phone, tablet or PC application could you not live without?

I can’t live without Slack, it is such a relief to be able to have everything in one spot and not be switching from email, messages and files all the time!

What’s the best piece of business advice you’ve ever received?

Mark Bouris recently told me when I sat down with him one on one, that our business model is like PCs were to Mainframes — we are taking the kitchens to the people. He wants to know how we plan on making the shift to mobile too, so I’ll definitely keep him, and your readers, updated.

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