Facebook is constantly changing its algorithms for which of your posts are shown to your friends. A recent article suggests putting “congratulations” in the update might cause more people to see it.
Photo by Paula Satijn.
Facebook's recent posts setting tries to show us news we'd be most interested in. Who doesn't like to offer congratulations? Zeynep Tufekci has a theory on how to trick Facebook into showing your posts more often:
Algorithms are meant to be gamed -- my Facebook friends have now taken to posting faux "congratulations" to messages they want to push to the top of everyone's feeds, because Facebook's algorithm pushes such posts with the phrase "congratulations" in the comments to top of your feed. Recently, a clever friend of mine asked to be faux congratulated on her sale of used camera equipment. Sure enough! Her network reported that it stayed on top of everyone's feed for days.
We can't test this theory, but if you've been struggling with friends noticing your posts, you can try the trick. It might help you game Facebook's timeline.