You finish a long day of work and on your way home, you hit the supermarket to stock up on supplies. This everyday act might be burning a hole in your wallet and tricking you into making bad decisions.
Photo by polycart
We all know you shouldn't shop for food when you're tired and when you're hungry, and odds are you're both after a long day of work. When your body and brain are tired, they crave fatty, sugary foods. When you're hungry, there's a similar response; your brain runs on carbs, so it makes you subconsciously reach for extra biscuits and bread. These two conditions are heightened right after work:
If you work a 9-to-5 and you head to the store on your way home, you're likely to be both tired and hungry, with the same consequences mentioned above. Additionally, everyone else in town just clocked out too, so grocery stores are likely to be packed and you're likely to forget items that you need or buy items that you don't need simply because you're hurried and frenzied.
So what's the best time to buy food? The Kitchn recommends heading to the store in mid-to-late morning when the aisles are empty, you're well-fed and your energy levels are high.
The Best Time of Day to Shop for Groceries [The Kitchn]