Tagged With optimisely

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Innovation is not easy. It involves experimentation, taking risks and investing resources in projects that may not deliver the outcomes you want. Optimizely takes a data driven approach to testing multiple scenarios so you can make better decisions about what's best for your business. I spoke with their new managing director for ANZ, Dan Ross, about their Australian launch and the opening of Australian offices in Melbourne and Sydney and how decision making is not about hippos.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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Innovation is not easy. It involves experimentation, taking risks and investing resources in projects that may not deliver the outcomes you want. Optimizely takes a data driven approach to testing multiple scenarios so you can make better decisions about what's best for your business. I spoke with their new managing director for ANZ, Dan Ross, about their Australian launch and the opening of Australian offices in Melbourne and Sydney and how decision making is not about hippos.