Tagged With juicero

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You guys know I love a shiny new kitchen appliance, but it just doesn't make sense to purchase a Juicero. I love fresh juice as much as the next person who drinks it to feel slightly better about her life choices, but a $US400 ($536) juice squeezer just isn't in the cards.

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Juicero is a Silicon Valley start-up that is trying to ride the wave of connected devices by using the surfboard of health. Juicero's value proposition is a "closed loop" service. They produce sealed bags of fruit and vegetables that you load into a US$400 machine (that's Internet connected, of course) and it produces fresh, cold-pressed juice from the contents of the bag. So, what the heck is going on with this company that has attracted $120M in VC funding recently?