You guys know I love a shiny new kitchen appliance, but it just doesn't make sense to purchase a Juicero. I love fresh juice as much as the next person who drinks it to feel slightly better about her life choices, but a $US400 ($536) juice squeezer just isn't in the cards.
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Juicero is a Silicon Valley start-up that is trying to ride the wave of connected devices by using the surfboard of health. Juicero's value proposition is a "closed loop" service. They produce sealed bags of fruit and vegetables that you load into a US$400 machine (that's Internet connected, of course) and it produces fresh, cold-pressed juice from the contents of the bag. So, what the heck is going on with this company that has attracted $120M in VC funding recently?
Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.
One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.