Tagged With financial results

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Last week, during Apple's quarterly earnings call, the company announced they were holding more than US$250B in cash. That's a lot of loose change behind the couch cushions at 1 Infinite Loop, Cupertino. What should they do with that cash? While money in the bank might warm the cockles of Apple's shareholders' hearts, the best use for cash is doing something useful with it. Here are five things I think Apple should do with their cash (aside from cover my mortgage!).

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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Last week, during Apple's quarterly earnings call, the company announced they were holding more than US$250B in cash. That's a lot of loose change behind the couch cushions at 1 Infinite Loop, Cupertino. What should they do with that cash? While money in the bank might warm the cockles of Apple's shareholders' hearts, the best use for cash is doing something useful with it. Here are five things I think Apple should do with their cash (aside from cover my mortgage!).