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  • So Just What The Hell Is In Froot Loops?

    Kellogg’s Froot Loops — the sugary breakfast cereal fronted by avian mascot Toucan Sam — recently caused an online stir when it was revealed that the multicoloured ‘loops’ are all the same flavour. We decided to investigate whether the Australian version was guilty of the same crime, which led to some interesting discoveries. Like paprika.